From a brand’s campaign brief, influencers create and submit a post with a price attached.
The app also provides a rough idea of optimal rates depending on reach (calculated with benchmarks set within the app)
Brands create the campaign briefs and from those, Influencers create the posts. Brands can be represented by anyone from PR Agencies to Media Agencies. But ONLY the Influencer can construct their post. The influencer owns the content, as it’s been generated by them with a financial contribution from a brand to be featured within it.
If a brand approves it, the influencer can then publish direct to their social media and collect payment within the app (this also includes the correct hashtags and handles, all added for you via your account)
If the brand has slight changes to the content or price, they can ‘Suggest Changes’ to the influencer, who’ll either re-submit or move on. If the campaign has ended, the budget has been spent or the Influencer and / or post is not right for the campaign, the brand can select ‘No Thanks’.
You can see below some of the latest campaigns in action.