We are always looking for the latest news to bring you each and every week. Read below about the new IGTV, Shoppable Stories, Twitter new guidelines, Linkedin Kudos and so much more.
Instagram is taking a big stride into video via a new app called IGTV. With Facebook video still struggling in some areas, the move will likely be seen by Instagram’s parent company as another chance to try and monetise longer form video content.
You’re not alone. Coming up with original ideas to feed the ever-increasing content demands of your readers, subscribers, prospects, customers and social fans is hard work! The lack of a single customer view was cited as the top barrier to successful cross-channel marketing in a recent Experian study, and it’s contributed to the skyrocketing volume of content we need to reach various audience segments where and when they prefer to consume content.
Twitter has launched a new site to help media and publishing organizations get the most out of the platform – but it also contains helpful advice for pretty anyone looking to maximize their tweets. The new site, called Twitter Media, includes resources and guides which detail how to use Twitter’s various features, and case studies highlighting best practices in action.
Today we’re beginning to expand shopping beyond Feed to Instagram Stories. Instagram isn’t just a place of inspiration, it’s also a place of action, and we know that inspiration can come from anywhere. On Instagram Stories, when you see a sticker with a shopping bag icon tap on it to see more details about that…
Did you know that seven out of 10 employees who receive appreciation for their work say they’re happy with their jobs? While it may not be a big surprise that people who are recognized for a job well done are more satisfied at work, being appreciated also leads to higher creativity and productivity.
Back in April 2017, everyone in the Instagram ecosystem got up in a hizzy about an apparent “shadow ban” that accounts were allegedly seeing. People love the idea that Facebook or Instagram are out to get them (“they’re forcing us to use ads” / “businesses are being penalised” etc), but often the arguments don’t really…