WellSpoken and Health Bloggers Community (part of the Whole Influence Network) have joined forces to provide bloggers and influencers in the UK and beyond with some of the highest quality editorial and marketing training available.
This training is for bloggers and influencers and any others who are involved in the creation and delivery of health and wellness content.
Credibility is a growing problem in the wellness industry.
In a recent WellSpoken survey 74% of consumers said that they find it difficult to identify wellness information they can trust.
In an effort to overcome this, WellSpoken have launched a range of detailed accreditation and training programmes – one of which is in partnership with the Health Bloggers Community specifically for online influencers.
This joint training scheme aims to provide influencers with an understanding of the underlying principles of the WellSpoken Code of Practice and Industry Guidelines as well as the HBC Marketing Standards, with specific examples of the application of these codes in everyday situations.
During the course, influencers will undertake assessments that aim to examine their understanding of the principles of credible health writing, as well as their proficiency in marketing and advertising practices and building strong working relationships with brands.
Upon completion of the training scheme a training certificate will be provided to all course attendees, which will demonstrate the standards taught and attained throughout. It will also reflect that those awarded are going beyond the minimum business standard for compliance with UK and EU law and best practice principles, as well as FTC and ASA regulations.
You can find more information and how to apply to enrol below