Despite the ever-growing marketing budgets allocated to influencer marketing, the lack of clarity around how the industry works and the exchange of goods and services is jeopardising both brands and influencers.
Influencers have a responsibility to approach brands in a professional manner and outline their business case for collaboration, as well as being fully aware of how to protect their content, be transparent about their advertising work and how to price their services.
Now it’s time to clearly define HOW relationships should be carried out between brands and influencers – I’ll take it one step further: brands, agencies, and influencers.
We aim to set standards within the industry in an effective and tracked way.
We ensure that our work always reflects our standards
The WIM (part of the Whole Influence Network) is set to create their own industry standards and code of conduct in order to create some transparency across both parties.
In the download below you can also access our official influencer rate guidelines.