Let’s talk about crowdfunding campaigns: as a brand, there are different ways to ask for funding. Crowdfunding is definitely a way to do so.

A failed crowdfunding campaign is also a great way to teach you about that idea of yours, and whether it’s going to fly: a successful campaign gives you the confidence that there’s a market for your service BEFORE you run off and create it – and helps you finding your community.

The main reason why campaigns fail is lack of preparation, so we have a few tricks to bear in mind when launching a campaign:

  1. Make it less about you, and more about your cause
  2. Do not gives up before is over (a lot of the time support flows in during the last few hours)

Having launched as a blog in 2014, Sophie & Gracie Tyrrell aka the Squirrel Sisters launched their range of award-winning raw snack bars in 2015.

The Healthy Snacking market is now worth over £365m, with fruit based bars leading it’s growth (worth £129m with growth of 9.3% year-on-year).

Despite this growth and a huge uplift in the Free From category (over 40% annually) there are few bars which are genuinely natural, sugar-free and widely accessible to consumers.

The problem is that it’s hard to achieve good taste & satiety credentials at the right price point, yet there is a high demand from consumers for this type of product.

Squirrel Sisters are looking to fuel their snack-based dream with the help of crowd-funding – and to do so they asked some incredible people for help. From press to advocates, creating a compelling story is what can make a difference in crowd-funding.