Let’s talk about crowdfunding campaigns: as a brand, there are different ways to ask for funding. Crowdfunding is definitely a way to do so.
A failed crowdfunding campaign is also a great way to teach you about that idea of yours, and whether it’s going to fly: a successful campaign gives you the confidence that there’s a market for your service BEFORE you run off and create it – and helps you finding your community.
The main reason why campaigns fail is lack of preparation, so we have a few tricks to bear in mind when launching a campaign:
- Make it less about you, and more about your cause
- Do not gives up before is over (a lot of the time support flows in during the last few hours)
Having launched as a blog in 2014, Sophie & Gracie Tyrrell aka the Squirrel Sisters launched their range of award-winning raw snack bars in 2015.
The Healthy Snacking market is now worth over £365m, with fruit based bars leading it’s growth (worth £129m with growth of 9.3% year-on-year).
Despite this growth and a huge uplift in the Free From category (over 40% annually) there are few bars which are genuinely natural, sugar-free and widely accessible to consumers.
The problem is that it’s hard to achieve good taste & satiety credentials at the right price point, yet there is a high demand from consumers for this type of product.
Squirrel Sisters are looking to fuel their snack-based dream with the help of crowd-funding – and to do so they asked some incredible people for help. From press to advocates, creating a compelling story is what can make a difference in crowd-funding.