Training and Consulting

TRENDS, REGULATIONS, IMPLEMENTATION

Our training and consulting solutions are the result of a robust curriculum that examines the credibility of all brand communications around marketing and advertising, making sure brands and agencies achieve the minimum business standard for compliance with ASA and FTC and best practice principles, as well as awareness of best trends and features from the most common social platforms.

Why word-of-mouth marketing?

Word-of-mouth marketing is nothing more than a way to see social media and digital marketing done right. Whether you call it viral, contagious or boasting, ‘word-of-mouth marketing’ is all about applying simple and effective rules to your overall marketing strategy to make it stick.

Why influencer marketing?

Influencers and brands have a responsibility to liaise in a professional manner and outline their business case for collaboration, as well as being fully aware of how to protect their content and be transparent about their advertising work. As influencer marketing keeps growing as an industry, even people in the industry do not really know how to act in compliance with marketing and advertising laws, as well as best practices for business communication between influencers and brands or agencies.

Our training and consulting focuses on…

  • Remit of the Advertising Codes: how the advertising rules apply to different types of social media communications, including the use of affiliates and user-generated content
  • Best Tools for Marketing Management: how to harness the best tools to take time off social media and be able to focus on business growth
  • Ownership and content laws: when and how you should ensure you have permission to reuse specific content from influencers and brand champions
  • Recognition of advertising: the important rules for labeling posts on social media and for producing advertorial content
  • Best communication practices: how to interact with potential customers and influencers on social media and via email when discussing potential collaborations or use of content
  • Trends and changes in social platforms: we always keep up with new features, algorithms, and trends so you do not have to. We’ll discuss how you can harness them depending on your goals

The Whole Influence Training Course

This solution allows you to take our remote and online training, self-paced for your needs. Covering everything from setting up a successful ambassador program to laws and regulations, this is a perfect solution for agencies and PR firms.

What’s included:

  • Access to the full curriculum, including video lessons, templates, worksheets and future updates of the training deck.

READ THE CURRICULUM

The Power Hour

A 1-hour personal session with one of our Whole Influence experts tailored to you and your needs.

Whether you’re a complete novice, need a refresher or just want to build on your strategy know-how this session is what you are looking to really advance your marketing.

What’s included:

  • 1-hour consultation to discuss your current needs and pain points in one area of your choice
  • Full post-consultation recap with recommendations, implementations and top tools and resources

90-Minute Consultation

A 90-minute consultation (in person or remotely) with one of our Whole Influence experts tailored to you and your needs.

Whether you’re a complete novice, need a refresher or just want to build on your strategy know-how this session is what you are looking to really advance your marketing.

What’s included:

  • 90-minute consultation (in person or remotely) with one of our Whole Influence experts to discuss your current needs and pain points around everything related to digital marketing (including social media, newsletter, content, and influencers)
  • Full post-consultation recap with recommendations, implementations and top tools and resources
  • 4-week strategy implementation based on our consultation

Training Workshop: Our Three-Step Solution

We’ll collate answers from your audit to current strategy and internal policies and provide you with your current level of proficiency, using our traffic light method. Upon beginning of your training, you’ll receive a full breakdown of immediate implementations.

We’ll provide you with a tailored training deck, as well as additional material for you to review including metrics and ROI, how to disclose partnerships, professional communication and brand culture.

You’ll also have a 2.5 h training session (online or in person) to create a clear outline of your own strategy.

You’ll receive a draft of a 4-week implementation strategy, plus a campaign timeline for you to action (depending on your goals and focus) with a detailed checklist, as well as templates for you to implement internal policies.

Get in touch below for a full price breakdown