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Campaign Spotlight: #daretobare with Cosmedix

This is a campaign we have been working on with our clients at Medico Beauty. To read more about our management solutions, please follow the link here.

Whether you’re snapping a casual selfie or sharing your latest holiday abroad you want to put your best face forward.

A healthy, youthful complexion needs no enhancement filter, in fact, some of the top Instagram influencers pride themselves on beauty transparency and take images barring natural, makeup-free skin.

Medico Beauty is harnessing the power of influencers to spread the idea that we should all #daretobare: before you post your next selfie, take your healthy skin regimen up a few notches with their carefully selected tips.

How we are working with influencers

We’ll be encouraging the community to get Insta Ready with some incredible tips, but we are looking to have a wider impact by asking incredible influencers, who are not afraid to “dare to bare”, to show their natural, beautiful skin to their own audience.

We are hoping to encourage people not to compare themselves to anyone else.

Our aim is to support Medico Beauty educating people that we all have imperfections and should be using the appropriate skin care to promote natural, beautiful skin and confidence going makeup-free and embrace the #nofilter – with the help of influencers, we are hoping to spread this positive message to the masses.

Influencer marketing, social media regulations, advertising standards.

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