Last year, Instagram launched their shopping experience in the US, allowing business accounts to tag products in their organic posts.
With more than 200 million accounts visiting one or more business profiles daily (Instagram Business) shopping was just the next natural step for Instagram. A multitude of brands have been using the shopping on Instagram feature to connect with customers in a fresh, immersive way – making shopping less transactional and more actionable.
“We’ve experimented with new ways to inspire followers to shop, from creating unique outfits in which every item is available for purchase, to showcasing user generated content, to giving shoppers real-life ideas for how to wear the items they purchase from Lulus. Since its launch, shopping on Instagram can be directly attributed to over 1,200 orders and over 100,000 sessions.”
The first step is, of course, to set your account up as a Instagram business account.
The process to set up your own Instagram shop can be a bit laborious, but it would definitely be worth the effort. After you set yourself up, tagging and sharing is pretty straight forward: brands can tag a product in a post as well as activate the “Shop” tab on profile, whilst potential customers can easy access all the product information via the Instagram post directly.
To learn more about the shopping on Instagram tool, visit their shopping on Instagram page.