Let us ask you a very simple question:

Do you have permission from each person you added to your list?

The answer, most times, is a no.

Welcome to GDPR, a new regulation setting a high bar for global privacy rights and compliance.

The law is aimed at creating a better relationship between you and your subscribers, as well as allowing them to better understand what data is being collected and how it will be used.

The General Data Protection Regulation is a new law that regulates how the personal data of EU citizens can be collected, used, and processed by businesses. Despite being implemented by the European Union, it also applies to organisations that have customers and contacts in the EU.

Mark your calendars, as the law takes effect on May 25, 2018.

Do you comply?

Even if all that you are doing is collecting or storing email addresses, if those email addresses belong to EU citizens, the GDPR likely applies to you. Non-compliance with the GDPR can result in huge financial penalties, for example sanctions for non-compliance can be as high as 20 Million Euros or 4% of global annual turnover, whichever is higher.

What can you do about it?

  • You’ll need to send an email to your subscribers, asking to confirm their commitment to your newsletter “please click on this button if you would still you like to hear from us”. After this, anyone who disregards or ignores the email will be unsubscribed.
  • You can also ask people to update their preferences, and have them unsubscribe to a few segments, or different sub-lists.

Don’t despair though

The GDPR will provide subscribers with the right to easily specify and update permissions (by, for example, allowing them to quickly opt into or out of receiving certain content) leading to fewer unsubscribes and spam complaints.